The insights hiding in your data. Found.
AI Insights proactively analyzes your data across 8 categories to find patterns, anomalies, and opportunities that no one thought to look for.
How It Works
Choose a category
Select from 8 analysis categories, or run all of them. Each focuses the AI's attention on a specific dimension of your business.
AI investigates your data
Multiple queries across GA4, Search Console, Google Ads, and Microsoft Clarity, plus HubSpot and Mailchimp in beta. It cross-references sources and drills deeper when it finds something interesting, like pairing a traffic drop with a spike in rage clicks. It runs in the background.
You receive a structured insight
Title, key finding, confidence score, and actionable recommendations. Specific data points with business implications and clear next steps.
The 8 Categories
Each category focuses the AI on a specific dimension of your analytics.
Traffic & Acquisition
Visitor sources, channel shifts, campaign performance, emerging referrers.
Engagement & Behavior
Session quality, device patterns, content interactions, UX friction points.
Conversions & Revenue
Funnel drop-offs, revenue drivers, purchase patterns, conversion anomalies.
Search & Discoverability
Ranking shifts, CTR gaps, organic visibility trends, keyword opportunities.
Content & Messaging
Page effectiveness, content gaps, merchandising opportunities.
Audience & Segments
Demographics, behavioral groups, geographic patterns, cohort analysis.
Technical Performance
Site speed, tracking integrity, device-specific issues, broken pages.
Market & Competitors
Competitive keyword analysis, brand search trends, market positioning.
Confidence Scoring & Verification
Verified by a Second AI: the Confidence Check
Before any insight reaches you, a second AI on a different provider re-reads the same evidence and audits every claim. Claude writes the insight, and ChatGPT checks it. You see a verdict (Confirmed, Strengthened, Weakened, or Contradicted) with the verifier's reasoning attached. If the two models disagree, you're told. It's the one thing 0 of 12 competitors have: they give you AI answers, we give you AI answers you can verify. See how the Confidence Check works
Built so every figure is checked
The AI reasons over your nightly-refreshed warehouse and runs the queries it needs against your own data, not a model guessing. Every number it reports is generated by a query against your data and traces back to that exact query (the Advanced Breakdown), and any figure that does not trace is flagged. If a claim can't be traced to a query, the system flags it before you see it.
Every insight has a score
0-100% confidence rating with a color-coded meter. It starts as the AI's own confidence rating, then our automatic checks cap that score if the evidence does not back it up. Weak patterns are surfaced honestly as "worth a look" rather than dressed up as certainties.
It learns what matters to you
Rate insights with thumbs up or thumbs down. Over time, the AI distills your feedback into a preference profile that steers future analysis toward what your business finds most actionable.
What a Sample AI Insight Looks Like
Traffic & Acquisition
Key finding: Organic search traffic from mobile devices grew 34% week-over-week while desktop remained flat. The growth is concentrated in three new keyword clusters that weren't ranking 30 days ago.
Confidence: 87%
Recommendation: Prioritize mobile page speed for the landing pages receiving this new traffic. Current mobile LCP is 3.2s, and reducing it to under 2.5s could improve conversion rate by an estimated 12-18%.
Insights from Every Angle
Hover or tap to see example findings from each category.
Traffic & Acquisition
Email campaign traffic spiked 52% on Tuesdays but converts 3x better on Thursdays, so consider shifting send days.
Engagement & Behavior
Users who view 3+ product pages in a session convert at 8.4x the rate of single-page visitors.
Conversions & Revenue
Cart abandonment fell after the checkout redesign, and the insight sizes the recovered revenue against your own order values.
Search & Discoverability
Three high-volume keywords moved from page 2 to page 1, with an estimated 1,200 additional monthly clicks available.
Content & Messaging
Blog posts published with data-driven headlines get 2.3x more organic impressions than question-format titles.
Audience & Segments
The 25-34 mobile segment grew 28% this quarter and now represents your highest-value cohort by revenue per session.
Technical Performance
Mobile LCP exceeds 4s on 12 landing pages, and fixing these could recover an estimated 8% bounce rate reduction.
Market & Competitors
Branded searches fell 18% this month while non-branded held steady, so check whether a competitor is bidding on your brand terms.
The Architecture Behind Every Insight
Two backstops that make an AI Insight something you can forward to your board.
Confidence Check
A second AI from a different vendor audits every insight before you see it. If the two models disagree, you're told, with both views attached.
Learn more →Grounded in Your Data
The AI reasons over your nightly-refreshed warehouse and runs the queries it needs. Every number traces back to the exact query that computed it, and any figure that does not trace is flagged.
Learn more →AI Insights FAQ
Ask AI answers questions you already have. AI Insights finds things you didn't know to look for. It proactively analyzes your data across 8 categories to surface patterns, anomalies, and opportunities.
Traffic and Acquisition, Engagement and Behavior, Conversions and Revenue, Search and Discoverability, Content and Messaging, Audience and Segments, Technical Performance, and Market and Competitors. You can run one or all of them.
The AI reasons over your nightly-refreshed warehouse and runs the queries it needs against your own data, not an AI guessing. Every number it reports is generated by a query against your data and traces back to that exact query in the Advanced Breakdown, and any figure that does not trace is flagged. If a claim can't be traced to a query, the system flags it before you see it.
Each insight carries a 0-100% confidence rating with a color-coded meter. It starts as the AI's own confidence rating, then our automatic checks cap that score if the evidence does not back it up. Weak patterns are flagged honestly as worth a look.
Before any insight reaches you, a second AI on a different provider re-reads the same evidence and audits every claim. You get a verdict of Confirmed, Strengthened, Weakened, or Contradicted, with the verifier's reasoning attached. This is our Confidence Check.
What's Hiding in Your Data?
Run your first AI Insight today. Background processing means you don't have to wait.
Get Started