Find out which channels actually earn their budget, which campaigns are quietly underperforming, and where your next dollar should go.
Sarah Chen runs marketing for Bloom & Measure, an online florist. She manages campaigns across organic search, paid search, email, social, and display. The question that keeps coming up: where should she spend her next dollar?
Every answer below was generated by Askalytics using verified Q1 2026 data from the Bloom & Measure demo property.
"What percentage of total revenue came from each channel in Q1 2026?"
Total revenue: $82,766
Organic Search: $26,485 (32%) | Paid Search: $23,174 (28%) | Direct: $18,208 (22%) | Email: $9,932 (12%) | Social: $3,311 (4%) | Referral: $1,241 (1.5%) | Display: $414 (0.5%)
Organic and Paid Search together account for 60% of revenue. Email punches well above its traffic share at 12%, reflecting strong list performance around Valentine's Day. Social and Referral are relatively minor contributors and represent clear growth opportunities.
Confidence: High | Data: Google Analytics 4
That Confidence badge is our Confidence Check: every insight is verified by a second AI on a different provider. Before you reallocate spend on these splits, you know two providers reached the same verdict.
"Break down ad spend and revenue by campaign type for Q1 2026"
Total ad spend: $6,773 across 18 campaigns. Blended ROAS: 2.41x.
Shopping campaigns delivered the best return at 3.92x ROAS on $1,364 spend. Bouquets Only hit 4.03x.
Performance Max was consistent at 2.38x on $1,918 spend.
Non-Brand Search spent nearly as much ($1,911) but returned just 1.89x, making it a candidate for budget reallocation or keyword pruning.
Display surprised at 3.14x ROAS, driven by low CPCs ($0.34) and retargeting efficiency.
Confidence: Medium | Data: Google Ads + GA4
"Which channel has the highest revenue per session?"
Paid Search led at $3.67 per session, followed by Direct ($3.52) and Email ($3.46). Organic Search drove the most total revenue but ranked fourth in efficiency at $2.64 per session.
Social ($1.44) and Display ($0.72) sit at the bottom, which is typical for awareness-focused channels. The gap between Paid Search and Organic suggests that paid visitors arrive with stronger purchase intent, likely from product-specific ad copy.
Confidence: High | Data: Google Analytics 4
"Compare Valentine's week to an average week in Q1"
Valentine's week (9 to 14 February) vs average Q1 week:
Sessions: 4,284 vs 2,100 (+104%)
Revenue: $15,612 vs $5,649 (+176%)
Orders: 249 vs 84.5 (+195%)
Valentine's Day alone (14 February) generated $3,229, which is 57% of an average week's entire revenue in a single day. Traffic doubled, but order volume nearly tripled, suggesting stronger purchase intent during the event window rather than just increased browsing.
Confidence: High | Data: Google Analytics 4
Social drove 2,297 sessions but converted at just 1.48%. That gap between traffic and revenue showed up in under a minute rather than buried in a spreadsheet tab no one checks.
Shopping campaigns returned 3.92x ROAS while Non-Brand Search returned 1.89x on similar spend. That comparison alone can redirect thousands of dollars in budget.
Valentine's week generated 176% more revenue than average. Knowing the exact size of that spike helps you plan inventory, staffing, and ad spend for the next holiday window.
Email converted at 3.59% from just 10% of total sessions. That kind of efficiency often goes unnoticed when you're focused on the channels that generate the most volume.
This is how Askalytics works for marketing teams. Every insight is verified by a second AI through the Confidence Check.
Every traffic source in your Google Analytics 4, plus campaign-level spend and ROAS from Google Ads. Ask one question and you get revenue, conversion rate, revenue per session, and ROAS side by side.
Channel and revenue analysis works with Google Analytics 4 alone. To see ad spend, ROAS, and CPC by campaign, connect Google Ads as well. Both connect with read-only access.
Every insight is verified by a second AI on a different provider through the Confidence Check. If the two disagree, you are told.
Yes. Ask Askalytics to compare a key week to an average week and you get sessions, revenue, and orders side by side, so you can size the spike and plan the next holiday window.
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Every free trial account includes the full demo property. Ask any of the questions above and see the answers for yourself. Every insight is verified by a second AI.
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