GA4 Holds the Data. We Turn It Into Verified Insight.
Google Analytics 4 is excellent at collecting and storing data, and it now has a built-in search box for asking questions. What it doesn't do is join your other sources, surface what changed without being asked, or verify its own answers. Askalytics sits on top of GA4 (and Search Console and Google Ads), synthesizes across all of them, and runs every insight through a second AI before you trust it.
14-day free trial. No card required.
Comparing
Askalytics
Google Analytics 4
The Takeaway in Three Bullets
Answers You Can Verify
GA4's search box and AI insights generate answers, but nothing checks whether they're right. Askalytics runs every insight through a Confidence Check: a second AI on a different provider that reviews the insight before you act on it.
All Your Sources, Synthesized
GA4 doesn't natively join your Search Console keywords, your Google Ads spend, your CRM, or your email data in one view. Askalytics pulls them into a single warehouse (HubSpot and Mailchimp in beta) and answers questions across all of them. That cross-source synthesis is something GA4 wasn't built for.
Proactive, Not Just On Demand
GA4 waits for you to log in and ask. Askalytics works the other way. It surfaces what changed without being prompted and emails you one written insight every week, with the answer already worked out.
The Bloom & Measure demo property is loaded by default on every free trial account.
Feature Comparison
Marked honestly. ✓ = has the feature. ✗ = doesn't. ~ = partial or requires a workaround.
| Feature | Askalytics | GA4 (Native) |
|---|---|---|
| AI-driven insights | ||
| Natural-language questions | ✓ | ✓ (search box) |
| Confidence Check (verifies every insight) | ✓ | ✗ |
| Proactive insights (surfaced without being asked) | ✓ | ~ (limited auto-insight panel) |
| Weekly AI Insights by email | ✓ | ✗ |
| AI Insights across 8 categories | ✓ | ~ (limited auto-insight panel) |
| AI Sentinel (nightly monitoring with AI analysis) | ✓ | ~ (built-in alerts, manual setup) |
| AI Sentinel (deep AI analysis of what changed and why) | ✓ | ✗ |
| Learns from your feedback to personalize future insights | ✓ | ✗ |
| Every figure traces to the query that produced it | ✓ | ✗ |
| Citation validation on every claim | ✓ | ✗ |
| Advanced Breakdown evidence (the query behind every number) | ✓ | ✗ |
| Data sources | ||
| Google Analytics 4 | ✓ | ✓ |
| Google Search Console (joined to GA4) | ✓ | ~ (link only, no warehouse join) |
| Google Ads (joined to GA4) | ✓ | ~ (link only) |
| Microsoft Clarity (rage clicks, dead clicks, scroll depth) | ✓ | ✗ |
| HubSpot (contacts, deals, pipeline) | ~ (beta) | ✗ |
| Mailchimp (campaigns, audiences) | ~ (beta) | ✗ |
| Shopify (orders, products) | ~ (Coming Soon) | ✗ |
| Source-of-truth warehouse (stored evidence) | ✓ | ✗ |
| History available | Daily-aggregated history for as long as your subscription is active | ~ (14 months default) |
| LinkedIn Ads | ✗ (Coming Soon) | ~ (YouTube only) |
| Workflow | ||
| Slack alerts & notifications | ✓ | ✗ |
| Email digests | ✓ | ~ (manual scheduled emails) |
| Microsoft Teams notifications | ✓ | ✗ |
| Custom widgets / dashboards | ✗ (Coming Soon) | ✓ |
| Automated custom reports | ✗ (Coming Soon) | ~ (manual scheduled emails) |
| Pricing & support | ||
| Starting price | $19/mo (Scout), 14-day free trial | Free |
| Full platform price | From $39/mo, up to $149/mo (Scale) | Free; GA360 ~$150k/yr |
| Email support included | ✓ | ~ (community only) |
The Bloom & Measure demo property is loaded by default on every free trial account.
How We're Different
The four things buyers tell us made the difference.
1. We're not replacing GA4. We're sitting on top of it.
If you already have GA4 wired up to your site, you're 80% of the way to using Askalytics. We connect with access you grant through Google's own sign-in (read-only for GA4 and Search Console, and we only ever read your Ads data), sync your GA4 + Search Console + Ads data to our warehouse nightly, and produce insights from there. Keep using GA4 for whatever you already use it for. Use Askalytics for the parts GA4 isn't designed to do.
2. GA4 is a data-collection tool. Askalytics is an analyst.
GA4's job is to capture events, store them, and let you query them. That's the basic infrastructure every modern site needs. The analytical work, figuring out what changed, why it matters, and what to do, is something most teams do manually inside GA4's reports. Askalytics does that analytical layer for you, in plain English, every week, with the numbers cited back to the source query.
3. GA4 + Search Console + Ads in one warehouse, one chat.
GA4 has limited linking to Search Console and Ads. It surfaces those properties in separate report sections, with limited ability to slice across them. Askalytics pulls Google Analytics, Search Console and Google Ads into one warehouse and lets you ask questions like "how did my paid and organic search traffic compare last month?" or "which landing pages get lots of traffic but few conversions?" These are questions GA4 wasn't built to answer.
4. Checked in code, then by a second AI.
GA4 now answers questions through a Gemini-powered search box and an AI insights panel. The architectural risk is the same in both: generative AI describing your numbers with no structural guarantee that those numbers are real, and nothing that checks whether the answer is correct. Askalytics is built differently. The AI reasons over your nightly-refreshed warehouse and runs the queries it needs, so every number it reports traces back to the exact query that produced it. A code check traces every figure in the narrative to a real query result and flags any it cannot match. Then a Confidence Check has a second AI on a different provider independently review every insight before you see it.
The Bloom & Measure demo property is loaded by default on every free trial account.
Pricing Comparison
Yes, GA4 is free. Here's the honest math.
GA4 is free. So is the data. The analyst's time isn't.
Most teams that take GA4 seriously end up with one of two costs: a skilled analyst's salary (often $50k to $120k+ for someone who can actually wring insight out of GA4), or a consultant retainer ($1k to $5k a month). Askalytics replaces the report-building and pattern-finding labor that GA4 leaves to humans, at a fraction of the cost. Plans run from $19 a month to $149 a month. See full pricing.
Scout, $19/mo: One AI Insight by Email Every Week
The cheapest way in. No logins needed, and your dashboards are included. One insight a week per website, each run through a frontier AI model and validated with a second. Premium written analysis, not a freemium gimmick.
Explore, Growth, and Scale: The full platform
Ask AI, the full dashboard suite, nightly AI Sentinel monitoring, Slack integration, and a monthly AI Audit on Growth and Scale. One AI Insight a week for every website is included on every plan. Compare against the time you'd otherwise spend interpreting GA4 reports manually. Plans go up to $149 a month.
Common Questions
No. Askalytics connects to your existing GA4 property with read-only access you grant through Google's own sign-in. We sync the historical data we need into our warehouse on first connect, then refresh nightly. Your GA4 setup, tracking code, audiences, and conversions are unchanged. We never write to GA4.
No, and we're deliberate about that. GA4 is the source of truth for raw event data; we're a layer on top. Keep using GA4 for whatever workflows you already have. Use Askalytics for written insights, conversational queries, weekly summaries, and the cross-data-source questions GA4 isn't built to answer.
Yes. We use the same GA4 Data API for both the free and the GA360 tier of Google Analytics. If you have GA360, all your higher row limits and longer data retention come through to us automatically.
GA4's search box and Gemini-powered insights generate answers, but nothing checks whether those answers are right, and they only see GA4's own data. Askalytics differs in three ways. First, verification: a Confidence Check has a second AI on a different provider review every insight before you see it. Second, grounding: the AI reasons over your nightly-refreshed warehouse and runs the queries it needs, every number it reports traces back to the exact query that produced it, and a code check flags any figure it cannot trace back to your data. Third, scope: we synthesize across GA4, Search Console and Google Ads, not GA4 alone. Natural-language questions are now table stakes everywhere; verified, multi-source answers are not. See how we build trust.
Slack and Microsoft Teams are live at launch. AI Sentinel, weekly digests, and key AI Insights are pushed to the channel of your choice.
A few minutes. Sign up with Google, connect your Google Analytics property (and Search Console or Google Ads if you use them) through Google's own sign-in, and your dashboards fill in as the first import runs. A free AI Audit starts in the background straight away.
Keep GA4. Add an Analyst.
Connect your existing GA4 property in a few minutes and get your first AI insight by email in your first 8 days. 14-day free trial, no card required.